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TV/Film

Walking Dead Shop Makes Customers Pay With Blood

FOX Portugal came up with an crazy promotion for the beginning of The Walking Dead show’s 4th Season. In collaboration with The Portuguese National Blood Bank Institute, they set up a shop where fans could donate their blood… as currency. And the more you give, the more you get in the form of TWD merchandise!

The pop-up shop, as it was called, caused blood donations to go up a huge 571% compared to the previous year, with 67% of those donors donating for the first time.

The store was so successful that additional locations are set to come to Spain, the Netherlands, Turkey, Brazil, Argentina, Columbia, and the United States!

Watch the full video below and see the store in action:

  1. Cheryl Anne May 2, 2014 at 10:46 am - Reply

    That’s awesome for those who have clean blood and can do it. Unfortunately, my veins have always been too small. I’ve tried. It didn’t work. :/

  2. Jason Thomas May 2, 2014 at 1:28 pm - Reply

    really awesome I donate every few months .

  3. Bastet May 2, 2014 at 2:19 pm - Reply

    What an awesome idea! I feel a faint comin’ on!

  4. Chris Bigger May 2, 2014 at 7:51 pm - Reply

    I don’t have enough blood in me to get all the stuff I want

  5. Daniel Epikuros May 5, 2014 at 7:40 am - Reply

    Interesting… Will they give more points for a Zero Negative type blood? because is gold that type… 😀

  6. […] a show about entrails-hungry zombies supposed to do? Fox’s Portugal marketing team came up with a wickedly cool idea. They opened up a pop up shop and made people pay for their purchases in blood. It sounds dark, […]

  7. […] a show about entrails-hungry zombies supposed to do? Fox’s Portugal marketing team came up with a wickedly cool idea. They opened up a pop up shop and made people pay for their purchases in blood. It sounds dark, […]


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